Programs

Retail Marketing

The fast-changing retail environment demands that professionals acquire new skills, improve their efficiency, learn to compete and think out of the box. The Post Graduate Diploma in Retail Management is designed keeping the retail industry in focus, it prepares students to take on the challenges offered by the hyper-paced retail industry. The objective of PGD in Retail is to impart skills and understanding of the fundamental principles of management as well as their applications in Indian retail context


Course Duration

1 Year


Course Eligibility

Any Bachelor's


Course Fees

13000/-

Objective

The fast-changing retail environment demands that professionals acquire new skills, improve their efficiency, learn to compete and think out of the box. The Post Graduate Diploma in Retail Management is designed keeping the retail industry in focus, it prepares students to take on the challenges offered by the hyper-paced retail industry. The objective of PGD in Retail is to impart skills and understanding of the fundamental principles of management as well as their applications in Indian retail context

Eligibility

“UG degree or equivalent” passed from recognized university with minimum “18 years” age as on first day of the respective batch.

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Course Structure


Semester I

  • Principles of Management
  • International Business Management
  • IT for Managers
  • Strategic Management
  • Business Research Methodology

Semester II

  • Organization Behaviour
  • Overview of Retailing
  • Product Management & Brand Management
  • Management of Retail Operations
  • Merchandise Management and Store Operations



Fee Structure

Year I
Application Fee Rs. 200/-
Registration Fees Rs. 300/-
Course Fee Rs. 10,500/-
Exam Fees/yr Rs. 2,000/-
Total Fee Rs. 13,000/-
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