Programs

Marketing Management

MBA Degree Program is offered to train students with Professional management practices in all the functional areas that are essential for effective sustainable and holistic development of individuals and organisations. The Program serves as a catalyst of progressive knowledge through continuous management education thereby elevating the entrepreneurial, managerial and leadership qualities among the potential human resources.


Course Duration

2 Years


Course Eligibility

Any Graduate


Course Fees

44500/-

Objective

MBA Degree Program is offered to train students with Professional management practices in all the functional areas that are essential for effective sustainable and holistic development of individuals and organisations. The Program serves as a catalyst of progressive knowledge through continuous management education thereby elevating the entrepreneurial, managerial and leadership qualities among the potential human resources.

Eligibility

“UG degree or equivalent” passed from recognized university with minimum “18 years” age as on first day of the respective batch.

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Course Structure


Semester I

  • Quantitative Methods
  • Business Economics
  • Financial and Management Accounting
  • Marketing Management
  • Financial Management
  • Operations Management
  • Human Resource Management

Semester II

  • Introduction to Business Analytics
  • Business Research Methodology
  • Digital and Social Media Marketing
  • Product & Brand Management
  • Promotion & Distribution Management
  • Global Marketing
  • Overview of Retailing
  • Summer Internship Program

Semester III

  • ERP & Information Systems
  • Organization Behaviour
  • Business Environment
  • Consumer Behaviour
  • Services Marketing
  • Customer relationship Management
  • Management of Retail Operations

Semester IV

  • Entrepreneurship & Family Business
  • Business Ethics & Corporate Governance
  • Leadership in Business
  • Business Law
  • Strategic Management




Fee Structure

Year I Year II
Application Fee Rs. 200/- -
Registration Fees Rs. 300/- -
Course Fee Rs. 20,000/- Rs. 20,000/-
Exam Fees/yr Rs. 2,000/- Rs. 2,000/-
Total Fee Rs. 22,500/- Rs. 22,000/-
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