Programs

Marketing Management

The mission of the course is to provide the basic and essential knowledge regarding various activities undertaken and necessary to run socially responsible business organization, to teach certain basic skills and aptitude to be helpful in taking up a particular activity in a business, to inculcate global view of the industrial and organizational establishments and their functions which support the business system.


Course Duration

3 Years


Course Eligibility

10+2 Equivalent


Course Fees

11500/- First Year

Objective

The mission of the course is to provide the basic and essential knowledge regarding various activities undertaken and necessary to run socially responsible business organization, to teach certain basic skills and aptitude to be helpful in taking up a particular activity in a business, to inculcate global view of the industrial and organizational establishments and their functions which support the business system.

Eligibility

“10+2 Equivalent” passed with minimum “18 years” age as on first day of the respective batch.

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Course Structure


Semester I

  • Business Communication Skills I
  • Business Mathematics
  • Business Environment
  • Business Economics
  • Perspectives of Management
  • Foreign Language I

Semester II

  • Business Communication Skills II
  • Introduction to Financial Accounting
  • Business Statistics
  • Organizational Behaviour
  • Ecology & Environment
  • Foreign Language II

Semester III

  • Business Communication Skills - III
  • Management Accountancy
  • Marketing Management
  • Human Resource Management
  • Business Research Methods
  • Foreign Language III



Semester IV

  • Cost Accountancy
  • Production and Operations Management
  • Management Information Systems
  • Business Law
  • Financial Management
  • Foreign Language IV
  • Summer Internship Programme

Semester V

  • Business Analytics
  • Fundamentals of Digital Marketing
  • Introduction to Data Management
  • Product Management
  • Basics of Sales Management

Semester VI

  • Entrepreneurship
  • Strategic Management
  • Enterprise Resource Planning
  • Integrated Marketing Communication
  • Services Marketing



Fee Structure

Year I Year II Year III
Application Fee Rs. 200/- - -
Registration Fees Rs. 300/- - -
Course Fee Rs. 9,000/- Rs. 9,000/- Rs. 9,000/-
Exam Fees/yr Rs. 2,000/- Rs. 2,000/- Rs. 2,000/-
Total Fee Rs. 11,500/- Rs. 11,000/- Rs. 11,000/-
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